PunktFormStrich

What we do well!

Branding

Analysis
Target Group Analysis
Market Analysis
Brand Analysis

Strategy
Brand Strategy
Communication Plan
Corporate Identity
Brand Story

Design
Brand Development
Corporate Design
Logo Design
Production Processing

Graphic Design

Branded Space
Cover Design
Editorial Design
Design of school and textbooks
Art Installations
Motion Graphics
Packaging Design
Product Design
Websites & Onlineshops

Photography

Architectural Photography
Concept Photography
Product Photography
Production Management
Retouching
Set Design
Social Media Content
Studio Photography
Advertising Photography

Illustration

Book Cover
Book Illustration
Editorial Illustration
Lettering
Narrative Illustration
Poster Illustration
Private Commissioned Work
Factual Illustration
Advertising Illustration

Design & Branding

The view of
the essentials.

From the precise analysis to the clear brand strategy to the unique and effective corporate design, we work with brands that have something to say. Both digital and analog.
Our goal: to translate the true character of a brand into targeted communication actions in order to perfectly stage the touchpoints for the target groups. With the highest quality standards down to the smallest detail, because we owe it to our ideas.

We are known for our extraordinary design concepts, which give a brand the attention it needs to be more successful with a larger reach.

Now it’s time to get down to business,
the design process for branding

1 — Briefing 2 — Analysis 3 — Strategy 4 — Idea 5 — Design 6 — Application

The initial meeting or briefing consists of analysing what is actually needed and which solutions we can work out.

This is followed by an analysis phase, depending on the project. We examine the market, the target group, the competitors and the brand itself in order to gain an understanding. This is the only way we can identify communication problems and create effective solutions.

We help companies to develop the character of a brand, to create a foundation that can be built on. The strategy sets a direction, a set of rules for the next steps. Values, services, the vision, the visual appearance and the brand story are worked out in this step using various methods. Last but not least, the clear positioning is defined and personas from the target group are defined.

With the clearly defined goal, ideas and concepts are developed from the strategy, sketches are made and the first drafts are worked out.
Ideas are questioned and processes run through, slogans are created, mood boards are made and the foundation is laid to enable you to continue working efficiently.

In the design process, we design the contact points where the brand interacts with the target groups and give a brand a consistent and authentic face. Color palettes, typography, logo, imagery, graphic elements and much more are worked out from the obtained information. A distinctive and effective corporate design is created.

Finally, the design comes into use. After all the necessary analog and digital media have been produced, advertising campaigns are developed and produced so that the brand can carry its message out into the world. Because only those who are seen get the necessary attention from the target group.

Now it’s time to get down to business, the design process for branding

1 —Briefing

2 — Analysis

3 — Strategy

4 — Idea

5 — Design

6 — Application

Photography & Film

The right
moment.

Photography is more than pressing a shutter button. You capture emotions, stage products and create desire. Photos move and give a brand a face, a personality that must be immediately likeable by the target group.

This is how trust is built, the result of good branding.

Illustration

Unique, brave,
memorable.

Our illustrations inspire and will be remembered. They give our customers something special, a radiance to differentiate themselves from the competition. The ideal mediators of lifestyle and values. They have the peculiarity of allowing stories to arise in our heads and thus remain in our memory for a long time. A unique recognition feature.

PunktFormStrich

What we do well!